Series 1 Episode 9 – @makeupbyorin

@MAKEUPBYORIN Orin has had a big win this week – she now has 3000 followers on Instagram! A proud accomplishment to celebrate! Orin is an Australian Instagrammer and make up artist who has been a makeup junkie since they day she stole her mum’s lipstick! She talks to me about finding inspiration in others, having both a social media and non digital life, tackling the Instagram algorithm and her holy grail face masks!

Welcome to Inside The Influencer’s Studio! Please introduce yourself with our first basic five – who are you, what do you do, where are you, when did you start and why?

Hi! My name is Zarrin but many know me as Orin. I am currently in my first year at university studying Human Resources and Marketing and I am also a part time employee in retail. I was born in Sydney, Australia and I’ve lived here my whole life. I’ve been wearing makeup since forever, but I’ve been posting since 2015, maybe earlier in 2014. I started wearing makeup when I was young, just starting with lipstick but I really got into it when I was 10 years old and I got a makeup kit for my birthday. It was a Models Prefer Kit. I started using eyeliner for my water line, eyeshadow and mascara and my love for makeup just grew over time.

What has been your most successful piece of content you’ve created? What makes content successful?
I really don’t do makeup to get noticed, but I do feel pretty content whenever my looks get noticed. One time I was looking on Instagram for inspiration for a wedding event and the theme was pink and I landed on the Kylie Cosmetics page and saw a look by @1500px and I fell in love, followed her and recreated it and she saw my recreation and I was so head over heels cause I was so surprised she saw me recreate her look and not only that, she followed me and still does to this day! Every now and then I see the new looks she creates and it blows my mind. Successful content comes from growing as an artist and continuing to evolve in your looks. Supporting other MUAS/MUES creates buzz around your post and you get that appreciation in return. At the end of the day I love what I do whether I have over a thousand followers or not.
How do you fit social media into your everyday life?
Not gonna lie, social media is pretty much everything in my life whether its work, uni or having my personal life. Instagram is where I get to share looks and gain inspiration, but every day I must put my phone down and do something else like clean my room, draw or sketch, take a nap or even just to help my mum with cooking or chores cause its important to have that balance in life. Yes you can have your life on a screen but you also have to take a step back and appreciate the non-digital things in life.
How many hours a week do you work on your social media?
I only go maximum 2 or 3 days without posting so I would say 3 or 4 hours a week
What was the first brand or sponsorship you worked with and how did it come about?
The first brand I had collaborated with was Lip Sense! I know everyones thoughts on Lip Sense and while everyone has their own opinion and experience with the product I absolutely reach out for mine in the shade ‘Red Cherry’ whenever Im going for a classic red lip because it doesn’t bust through food! I met a distributor through Instagram and she was excited to send me a lippie and I was excited too!
How did you develop your ongoing relationship with brands and other people you have had collaborations with?
It had to come from me, my worth and what I could offer on the table. I support businesses that support me and I trust. It all comes from support and communication because when I first started to grow I used to email and DM some brands and some would reply and then some don’t. I haven’t done that in a while since I do have a lot going on in my personal life and as I mentioned a social media and personal life is very important. One of my really good friends Prieta or known as @lashingout_makeupbyprieta collaborated at the end of last year and there is no one else I would do that with because I really do admire and trust her a lot since I’ve known her for many years. Anyone who does anything that I do on social media and wants to collab with people or brands have to remember to know who they’re working with and the level of trust, thats most important.
What are you top 5 holy grail makeup products?
This is so hard!
  1. MAC Pro Long Wear Concealer in ‘NC42’ it gives me such a beautiful finish under my eyes and the coverage is amazing!
  2. Nivea night cream, Im on my third tub in 4 years!
  3. Anastasia Beverly Hills Modern Renaissance Palette, the shades, pigment, colour story and blend is amazing. I always use this palette in almost every one of my looks because it just brings everything together.
  4. Stila Magnificent Metals. I own two shades ‘Smoky Storm’ and ‘Gold Goddess’ and I plan on collecting more, it is much easier to apply on a flat brush and with a delicate hand ontop of a base creates the most stunning look.
  5. The Sephora eye and face sheet masks! They are my everything the day where my skin has to be FLAWLESS before I put makeup on. Best thing they are so cheap yet so worth it to buy it in bulk

Been putting lipstick on since ‘02 💄 #2yearsold 💋

A post shared by MUE 💋| Syd 🌏 | Self taught 🎨 (@makeupbyorin) on

What lighting and camera do you currently use and what did you use when you started your social media journey?

When I first started I had an iPhone 4s with the front camera smashed, I don’t know how I got through with that over 6 months before I got an iPhone 5s and now the 7 which I feel like picks up on A LOT of detail which I am not sure if I like. I used to have a lumee case and it was always best to use in darker lighting, but now with my 7 the front camera flash is AMAZING. I don’t use any lighting though I am dying to pick up a ring light. My room is at the front of my house so my window welcomes heaps of sunlight, I also find standing infront of a white wall does all justice.

What apps/programs do you use the most to create your content?

I don’t use any editing apps unless it is to lighten the photo incase I was in bad lighting or my camera couldn’t pick up the intensity of colour which I could see in the mirror. Occasionally I use ‘Aden’ the instagram filter but I lower it down cause it makes photos look really tan or bronze!

What has been the high and low of being on social media?

The high being I meet all these people that know me and I don’t know them and how much they love my work and that I am not shy about what I do. I think those people admire my confidence and it inspires me to be true to myself and enjoy what I do without a care. A low I would say is sometimes the amount of likes I get on photos, I hate to admit it bothers me since Instagram had changed their algorithm so I lost half of my engagement. I also have caught myself being so consumed with social media to the point I would forget how to live reality, and that is why I put such a heavy emphasis on putting my phone down and doing something non-digital related.

Who have been your biggest influences on social media and what makes you want to follow an account?

My all time favourite YouTubers have been BubzBeauty, Michelle Phan and Promise Phan since I was very young. While I still admire them, Youtubers like Stephanie Nicole, Shaaanxo, Nikita Dragun, Leyla Rose, Alissa Ashley, Nabela Noor, Batool Rizvi, Val Mercado, Melly Sanchez, Sabina Hanan, Nikkia Joy and many more influence me in so many ways whether its fashion or just a bit of inspiration to be who I wanna be.

If an account has lots of inspiration it really makes me want to follow them so I get that inspiration when I scroll through my feed for later looks to do.
If social media died tomorrow what would your next path be creatively or professionally?
I still would be doing what I do know, my retail job and my degree at University. I would just have to somehow let everyone know who I am and what I do through word of mouth.
Who would you like to see me interview next? 
@makeupwithjah! She is such a boss and I would love to hear about her journey through the makeup industry

Orin can be found on Instagram at @makeupbyorin

*Due to a computer issue, I can not upload my inspiration photo like previous interviews. Once this issue is fixed, I will add it, but for now check Instagram.

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